1. Hire the best talent. Surround yourself with smarter people who have complementary skills and who challenge the status quo.
2. Think big. Develop BHAGs: big hairy audacious goals. Imagine the impossible and you will be surprised how much you can accomplish.
3. Aim to make a difference. Make the world a better place.
4. Say what you mean and do what you say. Execution and follow-through are critical. Thomas Edison said “Genius is 1% inspiration and 99% perspiration.” My father used to always remind me of this.
5. Competition makes you stronger. It also makes you serve your customers better.
6. Always put the customer first. And remember, you have to have a great product or service that is differentiated to win.
7. Take on the hardest challenges. Get out of your comfort zone. If you have not failed at something, you are probably not innovating.
8. Truth-seeking is half the battle in winning. You need to know where you stand in the war.
9. Move fast in a land-grab. Get network effects first. Remember, you need both popularity and profitability.
10. You can be an entrepreneur in a big company.
11. Pay it forward. Be a mentor.
12. If you make a mistake or fail, it’s OK. Fix it fast and move forward. But make sure to take the lessons away so you do not repeat them. Einstein said, “The definition of insanity is doing the same thing over and over again and expecting different results.”
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